If you are reading this article, you are probably aware of what social networks can do for your business. You are ready to start using social media to spread your brand and announce to the winds that your business exists.
The big problem is that it is not enough to use social networks. You have to do it well, efficiently.
What you’ll find in this article are 9 tips that will allow you to optimize Facebook usage and maximize your success.
1. Take Advantage of New Trends
Keep an eye out for relevant and popular events in your area or topics that have been talked about a lot in recent days. Posting about topics of interest will increase interaction with your posts, and the likelihood of them being shared increases exponentially.
Whether it’s popular holidays or sporting events like the World Cup or the Olympic games, take advantage of these topics to increase the visibility of your posts.
Be careful, however, not to make your posts political, religious or even sports team related. These topics usually reach deep beliefs that you don’t want to see associated with your brand in the first place, but also, if you challenge them you’ll find waves of criticism that you don’t want for your business.
2. Find a Balance Between Offers and Content
As noted in this article, you should focus more on sharing knowledge and educating than trying to sell. This is called content marketing and is essential to bond with a potential customer.
Especially when a customer hasn’t had any contact with your brand yet, it’s important to focus on engaging with your audience rather than trying to sell.
Try to follow the 80/20 rule. 80% of your posts should be educating and entertaining, and the remaining 20% should focus on how your products or services can solve the problems of your target audience.
3. Say More With Less Words
Let me ask you a question: Do you know how long an average adult’s attention span lasts? About 8 seconds. One second longer than a goldfish’s. It is normal for us to be bombarded daily with messages, emails and advertising so it is essential that you convey the essentials of your message in a few words and in a way that distinguishes it.
Make sure your post is short and catches your readers’ attention. Even the you, the reader, will probably only read about 20-28% of the words in this post. When posting on Facebook, try to keep posts shorter than 50 characters to ensure that your message is received by your audience and that your Call to Action is met by the reader.
4. Use Links For Your Website
I realize that sometimes you will feel the need to post information that requires more than 50 characters. In these cases, write your post on your business website and write a short Facebook post that directs who interacts with it to your site! This is precisely the case with this article.
Remember to alert your target audience of their needs on your post title and clearly encourage them to click on the link to your site. This little trick also increases the authority of your website organically and allows it to appear more easily on the first page of Google.
When you share a link on Facebook to your article, its main image will be highlighted along with its title and top, so make sure the first few words catch the reader’s attention.
5. Be Clear With Your CTAs
If you want to maximize the effectiveness of your publications, encourage those who interact with them to take action. Make sure to align these incentives with the purpose of the publication. If you want to increase your online presence, then encourage the reader to comment, share, or like your post.
If your goal is to sell a product, then highlight the problem you solve with your product and redirect to your site where someone is interested in making a purchase.
6. Focus Your Posts On Your Target Audience
Depending on the goals of your post or the services you offer, you may want to target your posts to certain audience types by filtering who sees your posts by age, location, interests and many other factors.
Facebook has an extremely useful Audience Optimization Tool for these cases. This feature is extremely useful especially for local businesses that want to reach audiences in certain areas. Of course to use this tool you have to know your target audience well.
Note that this tool only applies to how your posts will appear in your audience’s News Feed. Anyone who visits your page can obviously view your posts.
7. Tag Other Pages to Increase Your Reach
A great way to put your post in front of new audiences is to bookmark other pages. Firstly, it is an extremely effective strategy for partnering with other brands where they can advertise each other. You can also take advantage of this feature to encourage your audience to post your products and services by having them bookmark your page.
Bookmarking other pages remains one of the most effective ways to increase your reach and increase interaction with your target audience.
I know by now you might be thinking something like this “if I tag other brands in my publications I am getting my audience to go from my page to the tagged pages!”
What is going to happen in reality is that you are simply increasing the reach of your page, as when you tag another page, your posts may appear in that brand’s fan feeds.
8. Use Hashtags
When used strategically, they are great at presenting your posts to new audiences. Search for hashtags related to your area and the topic of your post and use them in your posts.
Do not overuse or your post may be confusing and you will see a decrease in interaction with your post.
9. Use Original Photographs
It is no secret that the use of images in your publications exponentially increases the attention you will receive. A publication that is accompanied by an image is much more appealing than plain text and it is certain that, if it’s a high quality and relevant image, it will capture the attention of your audience.
Nevertheless, always try to use original photographs, whether taken by you or a photographer. This type of image is more personal and conveys more comfortable and human sensations. And that is precisely one of the goals of your online presence: to build trust in your brand and build relationships with your customers. Show who is behind the brand.
By using generic images you are going precisely against these goals. Ask your employees to use their own mobile phone to take photos of relevant events within your business and share on social networks, for example. Or ask for their permission to use them in your publications. Doing so will easily build relationships with your target audience.
Now all that remains is to implement these tips and watch your brand grow online. I leave you a tip to do this: plan at least a week in advance of publications with these tips always in mind. Focus on giving value and little on selling. Share unique events and milestones for your business. And remember to respond to the feedback you receive to create lasting relationships with your customers.
If you want, we can do it all for you, and you just have to relax and watch your brand grow online. Make a completely free call with us so we can know your goals and how we can help you!