If you own a business in 2019, a website is one of the most important tools for driving sales that you can have. A good website will make your target audience realize that they have a certain problem and put your business as the best candidate to solve it while being visually appealing.
So, if you think your website’s design is a bit outdated, that it takes a long time to load, that it’s not intuitive to navigate, or most important, that it’s not converting enough leads, it might be time for your website to be renewed.
And if this is the case, you should consider it because bad design or bad navigation on a website is pretty much conveying the message that your company isn’t detailed oriented.
With that said, if you want to make sure that your website still lives up to the highly demanding standards of 2019 read on to see if you are avoiding these.
It’s not mobile optimized
I’m well aware that I’ve mentioned this on my last post, but this is a point that makes a lot of difference when it comes to great user experience, conversion rate optimization and even SEO.
So if your website is not mobile-friendly, you’re just shooting yourself in the foot. I say this because roughly 60% of web traffic is mobile which will cause a great percentage of your visitors to have a bad experience. And not only this will hurt your website conversion rate but Google will punish you for it as well.
To conclude, if you don’t have a mobile-optimized website, you may need to redesign it. Fast.
Your organic traffic is dropping consistently
If you are seeing a constant drop in your organic traffic, this may be a good time for you to get a new website for your business. As mentioned in the previous point, Google will not reward websites that provide bad user experiences. So if your organic traffic is dropping for no apparent reason, this could mean that you need to offer a better user experience to your visitors.
Another reason could be that your website hasn’t got any updates in a long time, which is another aspect that Google doesn’t like.
It doesn’t look good enough
Let me share a quick fact with you. Did you know that 48% of consumers admit that they judge the credibility of a company based on its website design alone? And that 37% of users leave a website due to bad design?
This means that the website design it’s the number one aspect when it comes to creating a great first impression on your website’s visitors. And remember, there are no second chances with first impressions!
A bad website can show that you don’t care about details and it can even create doubts whether you’re around anymore.
Your website is slow
This is one of the more obvious aspects when it comes to good user experience. It doesn’t matter if your website is beautiful or if your content is 100% optimized for conversions if your visitors have to wait 10 seconds or more for it to load.
Not only that, a bad loading time will hurt your SEO, which in turn will reduce your organic traffic. And obviously, more traffic equals more leads.
Ideally, your website should take one to two seconds to load and never more than two seconds.
Here’s a quick tip for you: use this Google tool, PageSpeed Insights and analyze your own website’s speed.
Your website isn’t converting
Without question, this is the ultimate goal of a business’ website. You want it to drive more leads and, at the end of the day, more clients.
But, for that to happen, a website needs to be optimized for it. And this means having all the elements that will trigger all the “desire switches” in your target audience.
For instance, does your website generate trust and authority with testimonials and case studies? Does it have Call-to-Actions to incentivize your visitors to fill a contact form and give you a call? Does it have good copy to showcase the benefits of working with you?
So if your website isn’t generating enough leads, this could mean that certain crucial elements are lacking from it and you should reconsider a redesign.
There’s no consistency on your website
Inconsistency in your website it’s something that can happen quite easily. Either because you’ve had several different developers working o it, or used separate elements from different themes it happens quite often on elements like:
- Call to actions
This will make your website look confusing, contributing to a bad user experience and a bad first impression.
The website no longer represents your services correctly
If your business has grown over the years it’s quite possible that you came up with new services or dropped some offerings that you may had in the past.
So if your website wasn’t updated in the meantime this means that some services or products that you want to sell will be absent from it. Or you will be contacted for some service or product that you no longer offer.
In this case, it’s quite urgent that you update your website to correctly reflect the type of services that you currently offer.
It’s difficult to update content on your website
For you to be able to post some useful content for your target audience, update your services and offerings or adding new products to your e-commerce store it’s very important that your website infrastructure allows you to quickly update content.
If this is not the case, and you have to go through some complicated process this will either cost you some precious time, or it will make you procrastinate on your website’s updates, making it outdated.
Therefore, if this is the case for you I highly suggest that you migrate to some other platform that allows you to quickly and easily update content.
To wrap up, if you went through all these topics and ticked a lot of boxes, you may need a new website to continue to grow your business.
A good website will make your visitors have a great first impression of your company and make you rank high on Google making it the number one tool to get new clients online.
So if you have any questions or need any suggestions for your website, just let me know in the comments and I will do my best to help you out.